New Fall Winter Collection

We have received all of the details of the new Swatch fall/winter collection and are busy getting everything ready for the launch on the 7th August. It does seem strange to be talking about winter when summer seems like it has only started this week!

Anyway here is a sneek preview of one of the watches.

What the papers say

The Free Running watches from Swatch are proving to be a great success. They were featured in Grazia and the Sunday Times Style magazine over the weekend and the response has been incredible. We have received loads of orders from customers in the past three days and have had to order in more stocks. Thankfully the Swatch logistic system is working well at the moment and they arrived from Switzerland within 48 hours.

We here are big fans of these Plastic Chrono watches because they are so light and the straps feel lovely and soft.

Batman + Swatch

Swatch have team up with Gotham City superhero Batman to produce a new Flik Flak watch that is sure to be a hit this Christmas. The watch comes in a presentation box along with a special batman torch.

Swatch Free Running Watches

Swatch have launched a new range of Plastic Chrono watches for summer 2008 and they really are very, very good. They are so light! We are used to chronograph watches being a bit larger, heavier and chunkier than the average watch, these turn everything upside down because they are so light, and with the silicone straps they have a slightly unusual 'jelly' like feel to them. The upside down reference is probably apt because the advertising that runs along side the launch relates to Free Running, the street craze of jumping off buildings and taking gymnastics to the street.

Definitely one of our favourite Swatch launches in the past few years.

My personal favourite is probably Smooth Wave.